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Gen Z Is Buying — On Their Own Terms

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Gen Z Is Buying — On Their Own Terms

The next wave of homebuyers is here, and they're not following the old playbook.

According to NAR's 2026 Home Buyers and Sellers Generational Trends Report, Gen Z buyers (ages 18–26) made up just 4% of home purchases in the past year — but the way they're buying is already worth paying attention [...]

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